Even with our ever increasing tendency to communicate electronically, the printed word still holds sway and it is not unusual to have someone prefer to hear from you in ‘black and white’. For this reason, companies with a solid message to convey, use brochures and other publications as a strategic part of their marketing mix.
You have your own distribution network of journalists and publications, but don’t have the time or the inspiration to write the media releases that could get your company, cause or story out on the news waves.
It’s that dreaded time of year - the annual sales conference. Again. And you have to come up with an interesting way of presenting the same old stuff. Again.
Do not despair. Help is at hand.